Lafayette Jones is publisher of Urban Call and president and CEO of SMSi-Urban Call Marketing, Inc. As a multicultural marketing expert he writes columns for national trade and consumer magazines on a variety of ethnic topics. As a leading national urban expert and speaker, he frequently addresses conferences on target marketing.
Welcome to SMSi-Urban Call Marketing Inc.
“Creating urban marketing solutions is our business”
SMSi-Urban Call Marketing, Inc. and Segmented Marketing Services, Inc. (SMSi) are multicultural marketing, sampling, promotion and publishing companies specializing in Grass-roots product sampling; Urban Call custom publishing and distribution; Promotion planning and execution; Urban retail merchandising; Field marketing executions, Multilingual community ambassadors, Media relations and placements. The SMSi Community of Networks, founded in 1978, reaches more than 50% of black and Latino consumers in the top 20 national urban markets including churches, beauty salons, barbershops, youth, senior and daycare centers, health centers, entertainment venues and urban retailers.
Urban Call custom publications are distributed in the proprietary SMSi networks with brand samples, or independently, and at community venues. Promotion overlays include health expos, festivals, brand sponsored micro sites and seminars. Relationships with urban gatekeepers and opinion leaders provide access to millions of network constituents. Community access and relationships are leveraged for clients including Procter & Gamble, General Mills, Johnson & Johnson, Aetna, AARP, Sally Beauty, Walgreens, Merck, Johnson Publishing, Magic Johnson Enterprises and McNeil.
Contact Lafayette Jones, President@smsi-net.com.